Lemme Marketing Campaign Strategy

For my marketing capstone, I worked on a team to build a full campaign strategy for Lemme, a women’s wellness brand known for blending science-backed supplements with a beauty-focused lifestyle approach.

We analyzed the brand’s target audience, competitive landscape, and current marketing efforts, then developed creative strategies to increase engagement and strengthen brand positioning. Our final campaign included a social media rollout and a pop-up retail experience aimed at connecting with Gen Z and millennial consumers in a more immersive and shareable way.